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Class Projects

Business School Specialization in Entrepreneurship

Spartan Strategic Solutions

Students specializing in entrepreneurship are required to complete a capstone consulting experience with a local entrepreneurial enterprise. Students majoring in marketing also have the opportunity to participate in this hands-on learning experience. Businesses participate in the entrepreneurial education process by applying to become a Spartan Strategic Solutions course-client. Course-clients are typically small and emerging enterprises in the Lansing/Mid-Michigan area. A course-client will present a specific business problem to be addressed and resolved during one semester (approximately 14 weeks).

Contact Sam Carter: carterf@bus.msu.edu.

Department of Marketing

The Brand Consortium

The Brand Consortium is an integrated package of curriculum and extra-curriculum immersion experiences designed to enhance requisite brand management skills of marketing MBA students via several intensive periods throughout their two-years at the Broad School. The mission of Brand Consortium is to help all our marketing majors become successful in brand management regardless of their background, leading to senior marketing management roles, through a series of performance-enhancing experiences.

Contact Glenn S. Omura: omura@msu.edu.

MKT 355: Entrepreneurship: Strategic Market Planning and Launch

This course is designed to provide students with an understanding of the steps involved in developing a strategic marketing launch plan for a new venture. Entrepreneurs are invited to participate in the class either as speakers, judges in elevator pitch contests, or most importantly to sponsor projects that allow the students to develop actual launch plans or business plans.

Contact Sam Carter: carterf@bus.msu.edu.

MKT 420/ME 497: New Product Design and Development

Biomechanical products are the focus of this course; typical product areas are tools, medical devices, musical instruments, devices to enable people with disabilities, seating, protective equipment, human-machine interfaces, and sports equipment. The major work in the course is a project that will address: product definition that includes customers’ needs through market research, design, prototype development and presentation, and project management. The project is performed in small teams (no more than five) with at least one business and engineering student on each team.

Contact Tamara Reid Bush: reidtama@egr.msu.edu

MKT 480: Entrepreneurship Capstone Experience

This course provides students with a substantive understanding of how to build, nurture, and manage innovation and learning in established organizations, including the building blocks for corporate entrepreneurship. This is a semester-long experience in developing a marketing plan that is intense, exciting, realistic, corporate sponsored, and has very real consequences beyond the course grade.

Contact Sam Carter: carterf@bus.msu.edu.

MKT 808: Market Creation, Growth, and Domination

This course welcomes company or organizational clients willing to underwrite second-year MBA student team efforts on projects that satisfy our learning objectives. Projects are professor-supervised that result in long-term perspectives with recommended business models for creating new markets, strategies for growing an embryonic market, and finally, strategies for dominating the market in its later stages. Recent projects focused on micro-blogging (Twitter), social networking, and automotive telematics. Organizations are invited to request collaboration in October and November for a January start date. Requests are evaluated and selected in terms of their relevance to our mission and learning potential. The time horizon from start to finish is one academic semester, or about 3 months. Very few projects are accepted.

Contact Glenn S. Omura: omura@msu.edu (use the subject header, “Market Creation”)

Department of Management

MGT352: Entrepreneurship: New Venture Process

The emphasis in this course is on applying and synthesizing concepts and techniques from the functional areas of strategic management, finance, accounting, managerial economics, marketing, operations management, and organizational behavior in the context of new venture development. Real world projects are welcomed.

Contact Mike Williams: will1875@msu.edu or call (517) 432-3522.

School of Hospitality Business

Advanced Business Planning

The course invites projects with a hospitality business component for case studies and topic specific assignments. Projects could be a service that provides to the hospitality industry (linen, distribution, consulting, marketing, etc.).

Contact Jeff Elsworth: elsworth@bus.msu.edu.

Engineering

Design Day

Design Day is a vital component of the MSU College of Engineering’s Design Program. Student teams of graduating seniors show off their projects, which combine engineering theory and practice. This celebratory event showcases the accomplishments of the next generation of MSU engineering designers, innovators, and entrepreneurs. At the same time, it provides an exciting backdrop for interaction between Spartan Engineers, industry leaders and pre-college students – or Future Engineers

Sponsorship of this event and providing projects for the Senior Capstone program are available at several levels.

Contact Maureen Blazer-Adams, MSU CoE Design Day Coordinator: adamsme@egr.msu.edu.

MKT 420/ME 497: New Product Design and Development

Biomechanical products are the focus of this course; typical product areas are tools, medical devices, musical instruments, devices to enable people with disabilities, seating, protective equipment, human-machine interfaces, and sports equipment. The major work in the course is a project that will address: product definition that includes customers’ needs through market research, design, prototype development and presentation, and project management. The project is performed in small teams (no more than five) with at least one business and engineering student on each team.

Contact Tamara Reid Bush: reidtama@egr.msu.edu

Packaging

Package System Development (Capstone) (Packaging 485)

This course is the study of the major areas of concern in the development of package systems to meet present day requirements of protection and merchandising, including methods employed to coordinate these development activities. Students will apply their packaging knowledge and a systematic development process to a product/package system development project. Projects from the business and entrepreneurial community are welcome. Prior to the start of the Spring (Jan – April) semester.

Contact Diana Twede: (517) 353-3869; twede@msu.edu.

Agriculture, Food, and Resource Economics

Food and Agribusiness Strategic Analysis and Planning (ABM 437)

The focus of the course is firms in the food and agribusiness industries. Companies are welcomed to propose a team project for this course.

Contact Brent Ross: (517) 355‐2266; rross@msu.edu

Communication Arts

RET 373: Retail Entrepreneurship

The focus of this course is on small retail and service businesses and their role in the U.S. economy. Problems and strategies for effective management are covered in this course. Guest speakers and assignments provide insights into knowledge, attitudes and skills necessary to be a successful entrepreneur. New venture creation is explored through the development of a business plan. Entrepreneurs are welcomed to become involved in the class.

Contact Pat Huddleston: huddles2@msu.edu or (517) 353-9907.